As the holiday season begins, 67% of American adults like stores to use the phrase “Merry Christmas” in their seasonal advertising rather than “Happy Holidays.” A Rasmussen Reports national telephone survey found that just 26% prefer the Happy Holidays line.

There is no gender gap on this question and few demographic differences. From a politically partisan perspective, 88% of Republicans prefer “Merry Christmas” while just 57% of Democrats favor the saying.

Heading into Thanksgiving week, only 27% say they have begun their Christmas or holiday shopping . Consumer confidence among American consumers has been sliding in recent months, giving retailers a cloudy profit forecast in 2007. Most Americans say they plan to spend less on holiday gifts this year. Rasmussen Reports will be updating those figures throughout the holiday season.

Meanwhile, 57% of respondents say they will attend a Christian service on Christmas Eve or Christmas Day this year. A little less than one-third (30%) won’t go to a special service. Women are more likely to attend a Christmas service than men.

Read the article explaining why 7 of 10 Americans prefer “Merry Christmas.”